17 actionable psychological tips you can start using now.
Knowing what makes your customers tick and how you can influence your brand while being genuinely helpful is crucial when developing in-depth content marketing strategies.
If you find yourself wondering about how to maximize your leads from content marketing, or where your nurturing campaign is not connecting despite your best efforts, then this article is perfect for you!
The aim of all marketers is to change the behavior of their audience in a way that benefits their business while helping the audience.
Understanding some key principles of behavioral psychology can take your content marketing from good to great in just a matter of days.
Many businesses use content marketing as a way to drive traffic to their site, build an audience, boost engagement levels, convert leads, and ultimately complete a sale.
1. Use titles that tell readers how to solve a problem or to achieve a goal.
Well a title is what gets your readers to your sight or article and if the article doesn’t scream what they want they would not read it. It should include what they need, what they would learn after reading your article and how the article itself would benefit them.
That’s not just that 8 out of 10 people will read title but only 2 out of 10 will read your content, so put some time and decide a relevant title that is going to make it impossible to not click.
2. Using numbers in your title
While some studies showed odd numbers seemed to work better than other one clear fact is that overall titles with numbers have a higher click through rate that titles without.
So for example if you want to write an article on how to lose weight… make the title “7 easy way to lose weight in a week”.
I know I’d definitely want to check that out.
Here is the blog headline formula that could be helpful:
(Odd number) (Adjective) (mistakes/tips/insights/shortcuts) for (achieving/avoiding) (desired outcome/disaster)
And here are some ridiculous examples using a random word generator:
• 3 backhanded compliments for building friendships
• 5 splashier techniques for snapping frozen steaks
• 7 shifty behaviors for leaving embarrassing situations
3. Use a catchy Thumbnails
Well assuming you know what you’re going to write about and that you have gathered all the necessary content, now it’s time to choose a suitable and catchy image.
You have to make it super relevant to your content. Try to make it something you would be very interested in.
You can look through social media and get an image which is the easiest but if you want to be unique I suggest you use tools like Photoshop or canva to create an image which is super relevant.
4. Touch into your reader’s problems and show how to overcome it.
So why are you writing this blog or article filled with content? To help the reader solve a problem or teach something new which he or she didn’t already know right?
So why not just as you start your article point out on how reading that article can help the reader.
Include in a summary what they would be reading, also how it would be useful and beneficial to the reader.
5. Make your website load fast
With today’s very busy lives people have very little time to read an article and when they do, they want to make it fast.
And if your sight doesn’t load fast they won’t be very patient and they will not hesitate to go looking for another article.
Some research even suggests that if a page doesn’t load in the literal blink of an eye, people could lose interest. That’s about 400 milliseconds. Not to mention the mighty Google takes site speed into account when indexing and ranking sites.
If your site isn’t fast, both your audience and Google will think poorly of it. You’ll lose visibility and traffic.
So, how fast is your site? You can use free tools like the Google Page Insights Tool to find it out
Because if it takes longer than 2 or 3 seconds to load, you’re losing traffic right this moment.
So take action today and make your sight load fast. The following solutions might be of help –
- Implementing a content delivery network.
- Implement new image formats to reduce the size of your images.
- Evaluate your plugins.
- Minify java script and CSS.
- Enable compression.
- Don’t Confuse the Browser with Redirect
6. Use simple language and be really, really clear
Would you want to read an article like your reading “Little women” and suddenly find out Beth dies and we’ll be depressed about it? Or would you want to be excited about the content your about to read?Yes!
You’d definitely want to be excited! Because as soon as the reader feels the language is too heavy and hard to grasp they will bounce right back and look for a better more interesting article to read.
So use a really simple, interesting language and try not to make it seem like their reading Romeo and Juliette by Shakespeare.
7. Capture attention
Well this can be done based on the content you wright and based on how interesting it is.
Make your content more exciting and to keep your reader hooked you can use call to action, highlighted or bold text, images, videos, etc.
That not just it, after your audience read your blog post you want them to Leave comments, Share your post, and be that loyal fan who spreads your word.
8.Use third-party data to explain your point.
You can do this by showing numbers and stats from the past. you can also give out links to web sites of related content so that they could do more research on it and be given more data than what you’re putting out in your article.