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Hyundai

7 Billion Reasons Hyundai Chose
ShiftX.From Scrolls to Sales

Country - Sri Lanka

Industry - Simplytech

Timeline - 11.2022 - ongoing

What's Hyundai

Hyundai Motor Company appointed Abans Auto as the authorized distributor for Hyundai vehicles in Sri Lanka. This partnership has expanded Hyundai’s presence in the Sri Lankan market, offering a diverse range of vehicles, including the Grand i10, Ioniq 5 EV, Ioniq 6 EV, and Santa Fe.

Challenge

In a market hit hard by Sri Lanka’s vehicle import ban since 2020 where brand-new vehicles became scarce and prices soared selling cars was no easy task. Hyundai faced key challenges: creating convenience in every stage of the marketing journey and delivering timely, measurable results in a volatile landscape.
That’s where ShiftX Global stepped in as Hyundai’s 360° marketing partner, leading performance-driven strategies across digital, creative, content, and lead generation. From overcoming market resistance to rebuilding consumer confidence, ShiftX helped Hyundai not just stay relevant, but drive real results in one of the toughest markets yet.

Solution

Amid Sri Lanka’s import ban and skyrocketing vehicle prices, Hyundai Sri Lanka had a unique edge — the infrastructure to assemble brand-new vehicles locally. ShiftX Global turned this into a bold campaign:
 “Brand New ද?”
This disruptive idea positioned Hyundai as the only brand offering brand-new cars during a national shortage. Centered on the Hyundai Grand i10, we executed a full-scale 360° strategy — from digital campaigns on Meta and Google to city-wide billboards, activations, and compelling video content.
The campaign was a massive success, turning market challenges into opportunity and driving LKR 7 billion+ in sales, making the Grand i10 a top seller in Sri Lanka.

4 Million

Reach

LKR 7 Billion+

Sales

15,000+

Potential Leads

ShiftX Powers Hyundai’s Digital Transformation, Driving 7B+ in Sales. In partnership with Hyundai Sri Lanka, we created a dynamic digital strategy that delivered exceptional sales growth. Through data-driven social media management, precision-targeted campaigns, and compelling content, we reached over 4 million potential customers, generated 15,000+ leads, and unlocked LKR 7 billion+ in sales accelerating Hyundai’s presence in the market and fueling its success.

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No. 09 R. A. De Mel Mawatha,
Colombo 004, Sri Lanka

Email: [email protected]
Phone: +(94) 77 894 1414

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Shiftx @2025. ALL RIGHTS RESERVED

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Company

Tech

🇱🇰
No. 09 R. A. De Mel Mawatha,
Colombo 004, Sri Lanka

Email: [email protected]
Phone: +(94) 77 894 1414

Facebook X-twitter Instagram Linkedin

Shiftx @2025. ALL RIGHTS RESERVED

COOKIE POLICY

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